Hazel Chimhandamba

Day 1 at #VMFZA, Martech leaders share key learnings on how marketers can put customers at the centre of their marketing strategy How do we engage customers better? It starts with designing marketing campaigns that put customers at the centre of design and planning. But that’s easier said than done. Marketers need to stop looking […]

Ahead of her session in VMF South Africa, mobile marketing expert Hazel Chimhandamba talks about the current trends and the power of influencers. “Brands need to tread carefully because some influencers tend to be over-utilised. As a result, there is a significant trend shift towards the nano influencers versus the more popular socialites,” said Hazel […]