With Habu and BigQuery, marketers can unify, manage, and govern all types of data, analyse and share data across clouds. Habu, a provider of data clean room software, is partnering with Google Cloud to integrate its Data Clean Room applications natively on Google Cloud’s BigQuery. The native integration between Habu and Google Cloud’s BigQuery provides […]
With just a few clicks, companies can increase the value of first-party data with additional information to unlock new insights, improve targeting and measurement, and develop solutions for their customers and partners. Habu, a provider of data clean room software, has partnered with Narrative, a data collaboration platform provider, to offer Narrative’s data discovery, acquisition, […]
Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
Habu, announced the appointment of industry veteran, Tim Norris-Wiles as the Managing Director of EMEA, as Habu expands internationally and continues to grow its global customer base and business. Building on its tremendous growth in the first half of 2021, Habu’s Data Clean Room software allows brands to benefit from the full value of data […]
