GumGum

Rather than matching broad categories, the Mindset Graph identifies which specific environments are meaningfully aligned with what a brand is actually trying to achieve.

GumGum, a digital advertising platform provider, has partnered with Frameplay, an intrinsic in-game advertising provider. The partnership expands GumGum’s ad products into the Frameplay platform and allows advertisers to reach consumers within video games “Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers brands […]