GumGum

The suite bridges a gap that has long frustrated sports marketers: determining whether fans actually saw the brand placement or logo that appeared on screen.

Rather than matching broad categories, the Mindset Graph identifies which specific environments are meaningfully aligned with what a brand is actually trying to achieve.

GumGum, a digital advertising platform provider, has partnered with Frameplay, an intrinsic in-game advertising provider. The partnership expands GumGum’s ad products into the Frameplay platform and allows advertisers to reach consumers within video games “Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers brands […]