Guideline

The Guideline AI Agent enables any user to ask a question in plain English and instantly receive accurate insights and answers in the form of text, charts, tables, visual comparisons, and diagnostic context.

NBCUniversal will leverage Guideline's suite of tools to have a holistic view of the entire ecosystem with key insights around shifting ad investments, pricing trends, and advertiser demand that allow the company to better advise its partners.

Covering public traditional and digital media companies, the improved ad spend provides Guideline’s capital market clients with a near real-time view across the entire ad market, empowering more timely investment decisions.

The Guideline Planning Suite provides a complete set of data automation and integration tools designed to meet the needs of modern media operations.