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98% of Brands Believe CTV Ad Spend Will Exceed Mobile Ad Budgets
A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]