GfK

GfK, a provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study. The study is aimed at understanding how Middle East Consumers feel about key evolving trends happening globally as well as here in the Middle East and seeks to uncover key trends, barriers, needs, gaps, and drivers impacting […]

GfK and Dstillery have expanded their partnership by developing more than 30 new audiences to help digital marketers target even more consumer packaged goods shoppers. The segments are based on rich behavioural data from GfK’s National Shopper Lab (NSL), which aggregates loyalty card sales information. NSL records weekly transactions through Shopper ID, UPC, store, date, […]