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IAB Updates Guidelines For Measuring 3D Ads For The Metaverse
The Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. […]
