Gen Z

Spotify, the leader in audio streaming, unveils the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report features the UAE for the first time, exploring how Gen Zs and millennials are navigating a common challenge – rebuilding culture from the ground up as the COVID-19 pandemic continued to upend […]

Working 9-to-5 just isn’t in the cards for the next generation of workers. Millennials and Gen Z want to live a different type of lifestyle — one where they fit their job into their life — not the other way around. The current gig economy accounts for nearly 36 per cent of all US workers. […]

Etsy, Inc., which operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world, announced the completion of its previously-announced acquisition of Depop for approximately $1.625 billion.  Depop, a community-powered, purpose-driven marketplace to buy and sell unique fashion, extends Etsy’s opportunities further into the high-frequency apparel sector, specifically in […]

Short-video sharing app TikTok launched a pilot program that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself. Under the “TikTok Resumes” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings […]

YouTube and Instagram rank the highest when Gen Zers are asked what social media platforms they are currently using, followed by Snapchat and then TikTok, according to research undertaken by Joy Ventures and getWizer to track Gen Z’s social media habits. The research was conducted in the US during March 2021, among a representative sample […]

Squarespace released a report where they found that 60 per cent of Gen Z and 62 per cent of Millennials believe how you present yourself online is more important than how you present yourself in person. Squarespace partnered with The Harris Poll in an online study of over 2,000 US adults to uncover the roles […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]

Leanplum, the leading multi-channel engagement platform, announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users. Mobile phones are […]

It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]

Only 36 per cent of Gen Z (ages 13-17) use Facebook at least once a week, compared to 87 per cent of millennials, 90 per cent of Gen X, and 96 per cent of baby boomers, according to a survey of social media users in the US. Facebook is generally considered the pinnacle of social […]