FreeWheel

New centralised hub by FreeWheel lets partners build once, deploy broadly to quickly deliver CTV-first and AI-powered solutions to premium publishers.

Context Engine is designed to help publishers monetise their programming more effectively, such as differentiating content and unlocking previously blocked budgets, while maintaining full control over their inventory classification.

Outcomes+ by Comcast Advertising is an activation and attribution solution designed to help local to global advertisers target audiences from granular to broad, measure impact, and optimise campaigns.

New MCP Server and Intelligence Tools automate negotiation, optimisation, and execution, advancing FreeWheel’s mission to modernise premium video transactions.

Quantcast is able to offer FreeWheel’s premium CTV inventory to all of its advertising clients, enabling expanded reach and a more direct supply path to even more of the CTV content consumers love.