Four-Screen Ad Deduplication

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Nielsen Launches Four-Screen Ad Deduplication For YouTube

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Nielsen Launches Four-Screen Ad Deduplication For YouTube

Nielsen is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences to linear TV, giving media buyers greater comparability than ever before. Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear […]

Staff Writer

July 27, 2022

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