News
Criteo Acquires Iponweb To Develop First-party Data Management
Criteo is buying ad tech firm Iponweb for $380 million. The acquisition will accelerate its commerce media platform vision and offer better control to its enterprise marketers – and their agency partners – by leveraging Iponweb’s established DSP and SSP solutions. The acquisition expands media owner monetisation opportunities and provides critical services for first-party data […]
