Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.
According to Donna Benton, Founder & CEO, The ENTERTAINER, value isn’t always about saving, “it’s about feeling like you’re getting something worthwhile”. People still want a great deal, now more than ever… but they also want memorable experiences.
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an […]
