Eugene Becker

A combination of Match Multiplier and InfoSum’s clean room technology unlocks the power of brand-owned data. InfoSum, a data collaboration platform provider, is partnering with Acxiom, a customer intelligence company, to expand companies’ data matching capabilities. Using Acxiom’s Match Multiplier, companies can leverage Acxioms addressable recognition data to enrich their owned data and increase match […]

Acxiom Real Identity and Treasure Data aims to help brands develop a more sophisticated and agile way of managing identifying information. Acxiom announced that Acxiom’s Real Identity is integrating with Treasure Data to enable full-funnel personalisation, measurement and attribution. Leveraging Acxiom’s more than 50 years of expertise in privacy-compliant data and identity management, the integration […]