Enterprise Marketing

The partnership brings together Cognizant's expertise and Typeface's agentic AI platform to enable enterprises to unify marketing workflows and accelerate campaign performance.

The launch of Marketing Automation extends Birdeye’s broader Agentic Marketing Platform, giving multi-location brands a single system to drive Awareness, Conversion, and Experience, without stitching together point solutions.

These agents are part of Cordial Agents, a system built to give marketers real agency by grounding, governing, executing, and coordinating real work inside the platform.

The companies will align Athena’s product roadmap with advances in OpenAI models, accelerating how enterprise teams get decision-ready answers inside their daily workflows.

With a suite of solutions that power digital and in-person experiences, Cvent and ON24 are well-positioned to support marketing, sales, customer success, and event teams as buying journeys become more digital and complex.

Unlike generic automation tools, Profound Workflows is built on the company’s AEO infrastructure, combining real user prompt data, AI visibility and citation analytics, and proprietary optimisation models.

The latest round brings AirOps’ total funding to $60 million, and follows a period of rapid growth fueled by eager brands looking to strengthen their visibility in AI search results.

Built on data from Semrush Enterprise’s AI Optimization tool, the AI Visibility Index offers marketers a transparent, actionable view of brand visibility in AI search results.

By tracking potential AUM as it moves across pipeline stages and advisors, the dashboard enables firms to forecast business outcomes with greater accuracy and identify which marketing activities are driving results.

Search AI helps multi-location brands track searches, see how they appear, analyse AI engine content about them and competitors, and act autonomously to improve visibility, accuracy, sentiment, and engagement.