HNAK increased its average open rate by 30 per cent and reduced its cart abandonment rate by a whopping 68 per cent with the help of WebEngage’s retention operating system With growing consumer awareness, brand competition, and high internet penetration, the KSA ecommerce industry — is projected to reach SAR 50 billion ($13.35 billion) by […]
DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites. The software offers multiple beneficial features including a dashboard with a clear and user-friendly interface that shows detailed information of relevant metrics. Email marketing […]
Validity, a provider of data quality and email marketing success solutions, partnered with Adobe as part of the Adobe Exchange Partner Program. The collaboration builds on synergies between Validity’s Everest email platform and Adobe Campaign for orchestration, launch, and measurement of personalised cross-channel marketing campaigns. Everest provides insights and deliverability guidance, and Validity will soon […]
Alterable announced the launch of its email marketing SaaS, which allows marketers to change emails even after they have been sent. It is affordable to small businesses and provides a competitive edge over large corporations with big budgets. Matthieu Fauveau, the founder of Alterable, recognised an opportunity when he observed that existing companies providing real-time […]
