email attribution

ZeroBounce announces the addition of two new email deliverability tools, an inbox placement tester and an email server tester, to its email validation platform. These new tools were developed based on customer feedback and ZeroBounce’s commitment to providing best-in-class email validation services. They enable customers to test and optimise their email campaigns, before sending, for the […]

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released by CallRail reveals that 96% of marketers agree attribution is critical to informing and optimising marketing decisions, but 36% say the lack of insight into the effectiveness of tactics is the […]