Dstillery, a custom audience solutions company, launched Custom Patient Targeting, a privacy-safe predictive behavioural targeting solution for healthcare. Powered by Dstillery’s ID-free technology, Custom Patient Targeting uses artificial intelligence-powered predictive modelling to learn how, when, and from where patients browse the web. When combined with a seed data set representing a desired patient outcome, Custom […]
Dstillery, a custom audience solutions company, launched ID-free Custom AI, a programmatic advertising solution powered by artificial intelligence to help advertisers reach their best customers without user tracking. Dstillery’s technology works by reaching ad impressions, not users, across all internet browsers. ID-free Custom AI is a form of behavioural targeting that uses AI to predict […]
GfK and Dstillery have expanded their partnership by developing more than 30 new audiences to help digital marketers target even more consumer packaged goods shoppers. The segments are based on rich behavioural data from GfK’s National Shopper Lab (NSL), which aggregates loyalty card sales information. NSL records weekly transactions through Shopper ID, UPC, store, date, […]
