DoubleVerify

Measurement data insights and content-level controls are available through DV Pinnacle, enabling advertisers to monitor and optimise their Meta ad campaigns.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.

DoubleVerify developed its proprietary MFA analysis process based on a unique blend of human and artificial intelligence-based auditing.

L'Oréal has used ABS to optimise its campaign performance and successfully manage placements in brand-suitable environments.

The aim of the partnership is to create transparency across the ecosystem, driving ROI for advertisers and yield for publishers.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

This release will leverage DV's technology to help advertisers on Meta Reels ensure their video ads are viewable and safe from fraud and invalid traffic.

It offers a combination of pre-bid controls, post-bid insights, and DV's Brand Safety Floor to help align monetisation policy to brand safety standards.

DV’s Universal Attention Segments are powered by machine learning and data from DV Authentic Attention.

DV Campaign Automator automates the entire verification trafficking workflow while offering protection and reporting capabilities.  DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has launched DV Campaign Automator for Google Campaign Manager 360. DV Campaign Automator streamlines the entire campaign trafficking process, from campaign creation and settings adjustments to tag management, […]