DirecTV Advertising

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

With this partnership, buyers can access addressable TV and streaming inventory. Yahoo has expanded its partnership with DirecTV Advertising to include set-top box (STB) data. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can activate TV usage data from millions of DirecTV households. Yahoo is the only omnichannel DSP to access DirecTV Advertising’s STB […]