Digital Analytics

The acquisition strengthens Mixpanel’s position as the digital analytics platform, enabling product and marketing teams to identify key business growth drivers quickly with AI.

Amplitude’s sales teams will recommend Twilio Segment for customers needing a complete customer data platform (CDP), while Twilio’s teams will point to Amplitude for digital analytics needs.

Amplitude and AWS are teaming up to help organisations globally unlock the full value of customer data through scalable, AI-driven analytics.

These features reinforce Quantum Metric’s commitment to simplifying digital customer listening and democratising data.

Investments in digital products can create thousands of unpaid ambassadors for the business. Read on to know how.