Dynata Expands Partnership with Data Axle
By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy.
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Data Axle has announced an expansion of its agreement with Dynata. This agreement provides Dynata with access to Data Axle’s privacy-compliant match key file — a repository of over two billion digital identifiers that serve as the essential connection between consumer signals and truly actionable intelligence.
By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy. This enables a reliable full-funnel view of the customer, supporting marketers in managing today’s complex ecosystem with greater clarity.
“Our mission at Dynata is to empower brands to make truly confident decisions through the unparalleled power of our first-party data and seamless media ecosystem connectivity,” said Deirdre Thomas, Chief Product Officer at Dynata.
“This expanded collaboration with Data Axle transforms our ability to deepen our clients’ understanding of their customers and prospects, and subsequently, enables them to reach those critical audiences at scale across the entire marketing and research continuum.”
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“It’s about delivering real, measurable impact now, and preparing for what’s next,” added Deirdre Thomas.
Dynata works with customers to onboard their first-party data, unlock behavioural and attitudinal insights, and engage priority audiences across diverse channels, including programmatic, social, and connected TV.
Data Axle’s digital identifiers offer an advantage in the identity landscape, supporting consistent identity resolution while adhering to privacy compliance standards.
“Dynata is a pronounced leader in integrating high-quality data with their modern insight platforms,” said Andy Frawley, CEO of Data Axle.
“We are immensely proud to be the foundational backbone enabling them to scale their identity resolution capabilities and deliver superior precision across the entire marketing and research ecosystem.”
“This relationship is a testament to our unwavering commitment to driving innovation and fostering responsible data use for the industry’s benefit.”
As the digital advertising ecosystem definitively shifts toward durable identifiers and closed-loop measurement strategies, the capacity to unify signals across devices, channels, and data sources becomes the main differentiator.
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