SmartNews Collaborates with NTT DOCOMO
This partnership will focus on developing a marketing solution that combines the SmartNews Coupon service and d POINT campaigns, catering to the evolving needs of corporate customers.
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SmartNews and NTT DOCOMO have officially entered a strategic partnership, heralding an era in news delivery and marketing solutions.
This collaboration seamlessly integrates SmartNews’s cutting-edge news app with DOCOMO’s “d ACCOUNT,” laying the foundation for joint development initiatives that promise to revolutionise the landscape for partner companies.
SmartNews and DOCOMO will leverage each other’s resources to enhance the news app experience for consumers. They will collaborate to develop cutting-edge marketing solutions for partner companies.
This strategic collaboration will encompass the initiative where users can log in to their “d ACCOUNT” on the SmartNews app, enabling accumulating “d POINTs” through campaigns and coupon usage.
DOCOMO’s “My Magazine” app will transform into “SmartNews for DOCOMO,” offering seamless access to over 3,000 affiliated global media outlets. Users can enjoy a wide range of news content along with the convenience of features such as SmartNews Coupons and Rain Radar. Plans include pre-installation on DOCOMO’s Android devices.
The partnership between SmartNews and DOCOMO will focus on developing a marketing solution that combines the SmartNews Coupon service and d POINT campaigns. This innovative product will cater to the evolving needs of corporate customers across various industries, utilising SmartNews’s machine learning technology and DOCOMO’s extensive data archive.
