demand-side platform (DSP)

InMobi, a provider of content, monetisation and marketing technologies, has integrated its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving companies direct access to premium in-app supply and global user base at scale. Previously, InMobi’s international audiences had only been available through third-party exchanges; this collaboration provides direct inventory, increased transparency, […]

Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, announced an integration with Amazon Ads’ demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimise their Amazon Advertising campaigns – from sponsored products, sponsored brands, and sponsored display to display, video, and audio ads – all within […]