The retailers – both offline and online are adopting the data-first strategy towards understanding the buying behaviour of their customers, mapping them to products, and planning marketing strategies to sell their products to register increased profits. The impact of data on decision-making in the retail industry can’t be overstated. In the past, knowledge about their […]
Growth Marketer Nicholas Scalice discusses tools and strategies to help marketers increase customer retention rate, provide personalisation and more “Get on TikTok if you can. I know it’s not available in all countries, but if you have it, this is where all of the engagement seems to be headed. Look for trends, post content, follow […]
DoubleVerify, providers of a software platform for digital media measurement, data, and analytics, and Comscore, a partner for planning, transacting, and evaluating media across platforms, are pairing up to develop an integrated media quality verification and audience measurement solution to allow advertisers to measure the impact of their full media plans. With this partnership, DV […]
Marketing taxonomy is a long-ignored process that several businesses are finally embracing According to the sports brand Under Armour, flexibility, operational efficiency, and scalability are the three truths of marketing taxonomy. Previously, the brand tracked their customer data and marketing campaigns from spreadsheets, which was ineffective. A successful collaboration with Claravine helped them achieve marketing […]
FLX – the innovative network revolutionising the engagement experience among asset and wealth managers – announced a strategic alliance with ForwardLane.com, an AI, data, and analytics platform that personalises the digital client experience, provides revenue and growth insights, and next best action workflows. With this relationship, FLX will provide ‘FLX AI’, a ForwardLane-powered data and […]
ZoomInfo, a provider of go-to-market software, data, and intelligence, launched MarketingOS, an account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s business-to-business (B2B) data. MarketingOS helps marketers target and convert leads into buyers through insight-driven orchestration and personalised engagement across multiple channels, including display and social advertising, […]
TLDR: Recommendation engines can help analyse and predict whether a particular user would prefer a product or not, based on the particular user’s profile and its historical information. Using ML algorithms, a recommendation engine has also proved to improve the business decision making processes and quality. Businesses now are seeking different ways to connect with […]
Supply-Path Optimisation (SPO) is a consolidated view of the programmatic advertising supply chain that cuts unnecessary intermediaries between the advertiser and publisher, increasing the transparency in transactions. Though information is power in the programmatic advertising space, automation of systems has created a double-edged sword. On one end, it automates tasks and delivers results in a […]
There is a growing divide between data analysts and marketers when it comes to trusting their data. Almost a third of marketers don’t trust the data they are given to inform campaigns, according to the latest research from marketing data analytics platform Adverity. A number that rises to 41 per cent among their data analyst colleagues—posing […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV, for $150m (£111m). OpenSlate’s solutions provide insight into the nature and quality of ad-supported content […]
