data

Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different data points, is the information that is set to give marketers a leg up through unparalleled insights. The challenge here is to tap the full potential of data, and the solution […]

The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]

“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom Data analysis can be challenging, given that it involves complex information and large data sets that are difficult to manage manually. This is where machine learning comes in. It is changing the way consumer-based companies are dealing with the […]

Companies are known to invest heavily in their sales strategies. However, what sets successful companies apart is their sales enablement. Sales enablement has garnered wide popularity among businesses for improving sales team’s performance and increasing revenue. Instead of relying on gut feeling, and historical statistics, sales enablement empowers sales professionals to think out of the […]

Pictured L-R: Hedde Schuitemaker, co-owner, Analytics8; Amit Bansal, Accenture’s Applied Intelligence lead for Australia and New Zealand; Jean-Christophe Richard, co-owner, Analytics8; and Alexander Brown, co-owner, Analytics8. Accenture has agreed to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Founded […]

Alteryx, Inc., announced that Amy Heidersbach has joined the company as chief marketing officer (CMO). As the company continues its strong growth, Amy is responsible for evolving the global go-to-market strategy and delivering data-driven programs that help businesses of all sizes leverage analytics to accelerate their own digital transformation and performance. “Marketing is a critical driver […]

NIKE, Inc. has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. Terms of the deal were not disclosed. “With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding […]

What are the top core benefits users want from the future of social media?  In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]

When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]

LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]