data-driven

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]

In today’s demanding marketing orb, every marketer’s quiver has to be armed with the right tools that will allow access to customised reports filled with the most recent data. Here’s the starting point of your quest. Ever come into your office, look at your calendar, and see right there in printed black and white that […]