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Publicis to Acquire LiveRamp for $2.2 Billion

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

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less than a minute ago

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Skyword Introduces Category Authority Index (CAI)

less than a minute ago Unlike traditional search metrics or AI search visibility metrics, CAI gives CMOs a single, board-ready score that quantifies their brand's authority in AI search and provides a clear roadmap to improve it.

Publicis to Acquire LiveRamp for $2.2 Billion

less than a minute ago With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

MessageGears Launches AI Summarisation Capabilities

less than a minute ago With AI-generated overviews of audiences, templates, workflows, and more by MessageGears, marketers spend less time decoding complex campaign components and more time executing.

illumin, Cint Bring Real-Time Insights to Programmatic Ads

less than a minute ago By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

CaptivateIQ Introduces CaptivateIQ Agents

less than a minute ago Alongside CaptivateIQ Agents, the company also announced CaptivateIQ MCP Server, which allows enterprise customers to securely connect CaptivateIQ's live compensation and planning data to any AI tool in their stack.

OOH Advertising Delivers 2x the Performance Lift of TV

3 minutes ago A new OAAA and Kochava study found that OOH advertising delivers stronger measurable outcomes than CTV and broadcast TV, driving higher in-person visits, digital engagement, and sustained consumer action.

ON24 Announces New Integration with LinkedIn for Audience Targeting

3 days ago The new integration capabilities transform ON24's first-party engagement data with LinkedIn audience targeting to help B2B marketers expand reach, improve conversion and accelerate revenue growth

Nectar Social Raises $30M Series A

3 days ago The company is also officially launching its Nectar Agent - the autonomous AI agent for modern marketing.

Canva Launches AI Campaign Creation in Claude for Small Businesses

3 days ago As the creative AI layer in Claude for Small Business, Canva turns marketing briefs into fully editable, on-brand campaign assets owners can refine, publish, and scale, all from a single workflow.

AirOps Launches Quill for Search Visibility

3 days ago Quill scans third-party sites for outdated or incorrect citations to check for brand inconsistencies both on-site and on third-party sources that heavily influence AI search results.