Neeva Announces FastTap Search for Better CX
The ad-free, private search engine Neeva, recently announced a new feature called FastTap Search. Consumers can type their query directly into the URL of the Neeva app, which then provides a drop-down menu with direct links. Upon selection, the user can bypass the search page entirely. “A feature like FastTap Search cannot co-exist with a […]
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The ad-free, private search engine Neeva, recently announced a new feature called FastTap Search.
Consumers can type their query directly into the URL of the Neeva app, which then provides a drop-down menu with direct links. Upon selection, the user can bypass the search page entirely.
“A feature like FastTap Search cannot co-exist with a search platform that relies on advertising revenue,” said Sridhar Ramaswamy, CEO, and co-founder of Neeva. “The core business model of ad-driven search is reliant on you visiting the search page, scrolling through a long list of ad-supported results, and then finding what you’re looking for ¾ of the way down. We see FastTap Search as a significant step, of many more to come, in our journey to completely reimagine the search experience built entirely with the customer in mind.”
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FastTap Search shares similarities in simplicity as the “1-click” purchase feature seen on eCommerce sites. Just as that innovation helped speed up routine steps to purchasing, this is a similar process to simplify the search experience. While FastTap Search saves time, users can still choose to go directly to the Neeva ad-free search page if they want to scroll through a much larger selection of answers, for more in-depth answers.
“FastTap Search is the type of capability that I always wanted to create, but until now, never had the freedom to do so,” said Darin Fisher, a software engineer who led the development of FastTap Search at Neeva. “Neeva doesn’t have the traditional limitations that other search platforms have, of needing to please advertisers by keeping the user on the platform as long as possible. Because of this, our team has the freedom to focus all of our energy on innovating search in ways never before imaginable — all focused on the customer experience. And this is just the start, we are excited to deliver more such innovations to Neeva users in the months to come.”
