SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customised engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behaviour during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds […]
As states and businesses reopen, app enables on-the-go location and hours updates, and faster responses to customers Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – […]
Social Media Management giant Hootsuite is taking social listening to a whole new level with a new Insights solution powered by Brandwatch. Hootsuite unveiled the new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analysing the most pertinent and complex […]
Customer engagement platform Leanplum has raised a $27 million, which the company says it will use to bolster its product development and go-to-market efforts. Maybe just as importantly, the company also announced a major shakeup of its executive ranks. It appointed George Garrick as president and CEO, and Sheri Huston as Chief Financial Officer. Co-founder […]
A new retail report by CFI Group and Radial shows that 38% of customers generally avoid participating in retail loyalty programs. Many customers just don’t see enough value being offered in loyalty programs to make it worth joining. Retailers have an obvious incentive to add more customers to their loyalty programs. Our study shows that retail loyalty members are […]
Leanplum, the leading multi-channel engagement platform, announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users. Mobile phones are […]
Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand’s social media channels for any customer feedback and direct mentions of their brand. Also, it helps to monitor discussions regarding specific keywords, topics, competitors, or […]
It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]
Marketing in the digital age requires brands to embrace new tactics, forge new alliances to enhance the customer experience. Though challenging, the organisations investing in these areas are the ones winning the battle for new customers and market share. The way in which brands connect with customers has transformed entirely. From the channels used and […]
Invoca Study found that fewer than 25 per cent of consumers think chatbots and voice devices offer the emotional support and personalised experiences they need during stressful purchases. AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 per cent of businesses already use or plan to use chatbots by 2020. […]
