customer data analytics

Havas and YouGov’s expanded partnership supports Havas’ Village approach, integrating media, creativity, and talent collaboration, providing customers with a more meaningful brand experience.

Flipkart IRIS provides brands with in-depth intelligence on customer behaviour, helping them to improve their performance via actionable insights. 

Data Direct makes it easier for enterprises to capture quality behavioural data across web and mobile and put it to work wherever they need it in their own data ecosystem.

Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalised campaigns at scale.

The acquisition underscores ongoing investment by Accenture Song to help clients grow their business and sustain relevance with customers.

Complementary solutions offer end-to-end marketing, product discovery, and commerce experiences that enable clients to personalise and target customers across all channels Bloomreach, the leader in commerce experience™, and Exponea, the leading Customer Data and Experience Platform (CDXP) provider, today announced that they are entering a strategic partnership.  Both Bloomreach and Exponea have experienced significant growth as […]