Customer Context

WRITER also launched WRITER Meet across Zoom, Microsoft Teams, and Google Meet, and WRITER for Slack and Microsoft Teams.

The Decision System launches alongside an outcome-based commercial model that directly aligns Databook's revenue with customer value.

As enterprises move beyond simply unifying customer data, the next challenge is making that context actionable across marketing, AI and commercial systems, says Mohamed Ali, RVP MENA at Zeotap.