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Provectus Launches Crystal Engine For Personalisation
Provectus, an artificial intelligence (AI) consultancy, has launched Crystal Engine to provide customer behaviour prediction and personalisation. The product is now in closed beta. Crystal Engine analyses customer-related data and serves a suite of use-cases, including the following: Customer churn prediction; Personalised recommendations; Next-best action; Conversion rate optimisation; Customer engagement prediction; and Customer journey insights. […]