CRM system

Microsoft introduced Microsoft Viva Sales, which enriches any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams and leverages artificial intelligence to provide personalised recommendations and insights for sellers. Viva Sales enables sellers to capture insights from across Microsoft 365 and Teams, eliminate manual data entry, and receive AI-driven recommendations and reminders. […]

The new phase for marketers is about delivering an experience that encourages brand loyalty. This can be achieved by creating moments that are carefully curated and informed by data. Marketers must deliver contextually relevant interactions that are seamlessly assimilated into the consumer’s lifestyle and build emotional connections. According to a recent McKinsey report, the pandemic […]