Creator Economy

Sprout’s innovations enable brands to engage in these high-trust environments, capturing attention from both consumers and the AI engines shaping discovery.

The new Programmatic Advertising Platform unifies Amaze’s media buying infrastructure and creator data to unlock scalable targeting, cross-channel activation, and a new revenue stream.

Amaze and Contend will now partner to shape Amaze’s brand campaigns and go-to-market strategies, ensuring how the platform is positioned and marketed delivers maximum value to creators.

The addition enhances PMG’s ability to connect culture, media, technology, and creator marketing to drive greater impact for customers globally.

With its public launch, Buzzy aims to provide creators and brands with a structured approach to understanding virality, shifting content development from intuition-driven experimentation to data-backed creative systems.

As part of this collaboration, impact.com will also make a strategic investment in Evertune, reinforcing the companies’ shared commitment to shaping the future of AI-powered commerce discovery.

The new report revealed that US creator economy investment will reach $37 billion next year, driven by rising demand for credible creators, clearer measurement standards, and AI-enabled efficiency.

Agentio will use the Series B funding to advance its AI infrastructure, expand creator content buys beyond YouTube to Meta Partnership Ads and additional platforms, and grow its team.

From pop-up collaborations to limited-edition drops, influencers and creators are stepping into the kitchen to co-create products that boost sales, drive engagement, and deliver shareable dining experiences.

Trained on campaign data from creators, social posts, Linkin.bio transactions, and influencer-driven purchases, Later EdgeAI enables performance prediction, confident creator selection, and measurable results across the purchase funnel.