Creator Economy

With compliance and brand safety challenges expected to grow as the creator economy expands, New Engen and DoDilly’s partnership equips brands, particularly in retail and CPG, with a scalable, tech-driven solution.

Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

Launched last year as the Wire Programme for publishers, it was rebranded in May 2025 to include creators. Since then, LinkedIn has added over 70 partners, with creator numbers nearly doubling since 2021.

VideoShops launches its next-generation social commerce platform, letting creators and everyday tastemakers sell products instantly with same-day commissions.

Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.

The genAI guide provides creators and brands with clear, actionable guidelines for the ethical and effective use of AI in content creation.

With this initiative Amazon is looking to tap into the growing Indian creator economy, which has erupted into prominence in the past few years.

Tipalti, the automated global payables solution, released a new study on the future of the Creator Economy and the challenges creators face as the industry matures. According to a survey of 750 creators, while a majority of people would like to pursue content creation as a full-time job, industry challenges such as being fairly and […]

Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities. Of late, corporates are realising that there’s money being left on the table and […]

Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]