CPG

Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace.

Serial entrepreneur and digital marketing leader, Jeff Woelker is launching his own data focused, digital marketing consultancy called ixperimint. Ixperimint will be solely focused on helping business to business, CPG, and tourism businesses achieve measurable and repeatable success across their digital marketing efforts. Over the years, the ixperimint team has seen the difficulties that many […]

Cantaloupe, a digital payments and software services company, has partnered with HIVERY, a data-science company that specialises in artificial intelligence to streamline category management for retailers in the consumer packaged goods (CPG) industry. As a result of the partnership, Enhance, an AI-based solution, will be available to Cantaloupe Seed customers through its integration with the […]

BOLD Strategies, an end-to-end eCommerce service provider serving the consumer packaged goods (CPG) sector, announced the launch of FOCUS 2.0, an eCommerce analytics platform designed for speed and simplicity. With just one tool and in less than ten minutes, clients using the Focus 2.0 dashboard can track their media and brand performance across over 30 […]

CI&T published Solving CPG & Retailer Demand Forecasting Dilemmas, which examines the demand forecasting relationship between retailers and suppliers. The report highlights pain points and opportunities for both parties, revealing a misalignment of data strategies causing ineffective forecasting. Demand forecasting, using data and insights to predict how much of a kind of product consumers will […]