cookieless advertising

SQREEM Technologies’ acquisition of Trade Indy plays a pivotal role in transforming the digital marketplace, enabling marketers to engage in the cookie-free future.

Perion Network Ltd., a global advertising technology company recently announced a pivotal innovation that proves cookieless advertising can exceed the performance results of campaigns that are marked by pixel-invading privacy. Recognising the reality of new and emerging privacy regulations and guidelines, Perion’s data scientists developed a proprietary AI technology that identify “common ground” traits that […]