content personalisation

Pitcher Pathways is a web-based, AI-powered solution that enables financial services firms and enterprise revenue teams to transform how they create and manage client-facing content.

Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing.

Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]

Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill? Content is now at the heart of any marketing strategy. A marketer must build a relationship with the target audience and prospective buyers to achieve the long-term goal of reduced marketing cost and increased customer […]