consumer packaged goods

WPP and Instacart, an online grocery platform provider, have partnered on advertising solutions and measurement tools for consumer packaged goods manufacturers and retailers. The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform. As the inaugural Analytics API partner, WPP […]

Aforza, the cloud and mobile solution specifically built for the consumer goods industry that empowers businesses to sell more and grow faster, recently announced a $22 million Series A funding round led by DN Capital, with further participation from Bonfire Ventures, Daher Capital, and Next47. Aforza plans on leveraging the funding to double its employee headcount over […]