Comcast

The collaboration will enable Xfinity to design and build technology solutions that will scale creative production while strengthening a cohesive and consistent brand identity.

Comcast Technology Solutions, Comcast Cable advertising technology division, is integrating Innovid with its CTS Ad Management Platform. The companies expect the move to provide advertisers with a more unified and automated workflow, creative asset management, performance analytics and optimisation across screens and channels for both linear TV and streaming video. Also Read: Relay Simplifies Marketing […]