Claritas

With the Claritas-Comcast integration, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video.

Narrative, the Data Streaming Platform that makes it easy to buy and sell announced a partnership with data marketing firm Claritas to make its consumer data available to marketers on the Narrative platform. Claritas provides marketers with actionable insights into consumer behavior patterns through its proprietary Claritas Identity Graph, which ties together 5 billion data […]

Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximise their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which further enables brands to create meaningful interactions with TV audiences at the household, local or national level. When paired with audience […]