Chartboost

Zynga Inc., interactive entertainment platform, and Chartboost, a mobile programmatic advertising and monetisation platform, recently announced that the companies have closed the transaction under which Zynga acquired 100 per cent of Chartboost for a total purchase price of approximately $250 million in cash.  Chartboost is a unified advertising platform that includes a Demand Side Platform […]

Mobile gaming group Zynga, owner of hundreds of popular iPhone applications, is buying the advertising technology platform Chartboost for $250 million in the latest example of how changes to Apple’s privacy rules are shaking up the tech industry. The iPhone maker now requires every app wanting to track personal data and share it with third […]