Cape Town Tourism has launched the landmark Find Your Freedom immersive travel experience. The interactive interface uses game-style graphics to empower global travellers to choose their Mother City adventure, based on the guide they identify with – the Fearless Foodie, Nature Warrior, or Urban Adventurer. Enver Duminy, CEO of Cape Town Tourism, said: “Find Your […]
Admix, the hypergrowth technology company guiding brands into gaming and the metaverse has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, Asia, to bring In-Play advertising to the group’s clients. JGroup will now make Admix’s In-Play ad placements part of the media mix they offer for DOOH brand […]
Smartly.io, a social advertising automation platform provider, has enhanced its advertising automation capabilities with the release of Budget Pacing Visualiser, Dynamic Local Inventory Ads, and Cross-Campaign Budget Optimisation. “By unifying media, creative, and data in one platform, we allow retailers to hit shoppers with the right message at the right time, all while providing them […]
Optimove, a marketing platform provider, has acquired Kumulos, a provider of a personalised messaging platform for mobile applications. The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform and bolsters its artificial intelligence engine, adding native mobile capabilities to help companies orchestrate multichannel marketing journeys across […]
Forethought has integrated its Solve conversational artificial intelligence agent, with Zendesk’s Sunshine Conversations to help support teams deliver customer experiences across any channel. With this integration, companies can now connect their messaging channels, including SMS, Facebook Messenger, WhatsApp, and Twitter, to Sunshine Conversations and leverage Forethought’s AI capabilities to provide automated support through preferred channels. […]
Comm100, a provider of digital omnichannel customer engagement solutions, has partnered with Deltapath to incorporate voice into its platform. The partnership will integrate Deltapath UC to the Comm100 platform to enable contact centres to provide a complete omnnichannel offering within one integrated platform that can be integrated with CRM platforms like Salesforce and Microsoft Dynamics […]
ForgeRock, a digital identity firm, announced findings from its 2021 Identity Breach Report, revealing an unprecedented 450 per cent surge in breaches containing usernames and passwords globally. The report also found unauthorised access was the leading cause of breaches for the third consecutive year, increasing year-over-year for the past two years, accounting for 43 per […]
Fahad Al Hassawi, EITC’s current acting CEO, has been entrusted by the EITC board to steer the organization’s transformation agenda in the capacity of Chief Executive Officer. The fifteen-year EITC veteran assumed the role of Acting Chief Executive Officer in September 2020, and ever since has guided the organization into two consecutive quarters of growth, […]
TikTok appointed Shouzi Chew as the new Chief Executive Officer of the video-sharing platform, the company said on Friday. Chew, who is based in Singapore was named CFO of TikTok parent company ByteDance in March this year, and will continue in that role. Also Read: Platform War: TikTok v/s Reels TikTok’s interim head Vanessa Pappas, […]
Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2 When did Influ2 launch, and what was the thought behind developing a person-based marketing platform? Dmitri Lisitski: Recognising the need to re-envision the customer journey, Influ2’s person-based marketing platform launched in 2018, with the inspiration […]
