Cartona

Cartona, a B2B platform based in Egypt, has closed its $12 million Series A fundraise led by Silicon Badia – the venture capital firm investing in global technology entrepreneurs. Founded in 2019, Cartona is digitising the traditional trade market in Egypt, including mom-and-pop stores, FMCG producers, wholesalers, and distributors. The startup embraces a cashless society […]

The round was led by Global Ventures, with participation from Kepple Africa Ventures, T5 Ventures and a group of angel investors. Proceeds will be used to invest in deepening the capabilities of the technology to enhance the user experience further and introduce embedded finance within the product and order cycle.     Historically, Egyptian retailers have had […]