Campaign Planning

Built into Blis’ existing Audience Explorer platform, Blis AI uses the company’s location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes.

The launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need in a more connected, data-driven media landscape.

The integration of generative AI natively into Discovery lets users create polished audience reports with brand share, sentiment, interests, and strategic recommendations from just a few inputs.