Campaign Optimisation

The Event and Conversion API (ECAPI) defines a standardised set of full-funnel events that are meaningful to advertisers, from upper-funnel engagement through lower-funnel conversion activity.

As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.

Unlike many "black box" AI solutions, IAS Agent is built on the principle of "explainable AI," offering complete transparency into every recommendation.

Fohr’s new platform analyses 13 years of campaign data and numerous creator profiles to achieve two main goals: first, estimate the results needed to reach a brand's target audience, and second, predict the likely campaign outcome.

Built with an API-first access layer and controlled read/write capabilities, the MCP Server unifies customer data, business context, and campaign assets into a single, action-ready environment.

With this expansion, Xnurta strengthens its position as a key platform for retail media intelligence, bringing Amazon, Walmart, and Criteo within a single AI-powered system that integrates data, automation, and optimisation for RMNs.

Salesforce Marketing Cloud already orchestrates who to reach and when, and Jasper offers automated, governed content pipelines that flow into Marketing Cloud campaigns.

By combining Silverpush Mirrors’ AI-powered contextual intelligence with Adsquare’s location measurement, brands and agencies can directly attribute foot traffic from YouTube ad campaigns across the Americas, the UK, Europe, and Asia.

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.