The multi-party collaboration partnership will also build on Experian’s and InfoSum’s existing integrations with IRI, enabling marketers to enrich their first-party data, and expand their existing audiences. InfoSum, a data collaboration platform provider, is partnering with Experian, an information services company, to allow companies to leverage Experian’s identity graph to match their first-party datasets within […]
A combination of Match Multiplier and InfoSum’s clean room technology unlocks the power of brand-owned data. InfoSum, a data collaboration platform provider, is partnering with Acxiom, a customer intelligence company, to expand companies’ data matching capabilities. Using Acxiom’s Match Multiplier, companies can leverage Acxioms addressable recognition data to enrich their owned data and increase match […]
InfoSum, a data collaboration platform provider, has launched Platform Sigma, the latest update to its first-party data collaboration and privacy protection solutions, to help companies build and manage their own data clean rooms. Platform Sigma enables full-scale transformation, application, and analysis of first-party data without sharing or movement. Its featherweight software layer can sit on […]
