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InfoSum Partners with Experian on Identity Bridging Initiative
The multi-party collaboration partnership will also build on Experian’s and InfoSum’s existing integrations with IRI, enabling marketers to enrich their first-party data, and expand their existing audiences. InfoSum, a data collaboration platform provider, is partnering with Experian, an information services company, to allow companies to leverage Experian’s identity graph to match their first-party datasets within […]