By bringing Anthropic's Claude model into Tesseract's intelligence layer, the platform can now analyse the context, sentiment, and intent behind AI-generated brand mentions.
The company is also planning to launch an MCP (Model Context Protocol) server that will enable AI agents to connect to OtterlyAI data via a standard protocol.
Unlike traditional optimisation approaches, AI Brand Presence operates at the edge, enabling real-time adaptation of content delivery without requiring back-end changes and disrupting existing workflows or the human visitor experience.
In a new partnership with Semrush, all Lovable users will have access to Semrush’s search intelligence natively inside the building experience, so founders can create projects for brand visibility and growth from the outset.
Reputation IQ, AI Reputation Manager, and AI Location Presence Insights give brands visibility into and control over how they are found, trusted, and chosen in AI-driven search.
With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO, and ASO.
New innovations across Adobe Commerce, Adobe LLM Optimizer and Adobe Brand Concierge will help brands improve AI visibility and deliver engaging experiences that boost engagement.
Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.
As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.
Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?
