brand suitability

The combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.

Opti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.

New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions.

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.

The announcement marks a significant milestone in Zefr's mission to bring trusted, actionable brand suitability controls across the major social walled gardens.

New AI-native capability allows marketplaces to operationalise TikTok advertising through the same commerce media infrastructure already powering onsite retail media.

As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.

By embedding CreativeX within CreatorIQ workflows, every creator submission now meets Nestlé’s brand standards before a single media dollar is spent—ensuring brand suitability, creative rigour, and faster production cycles worldwide.

The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.