brand

The acquisition expands eBay’s consumer-to-consumer marketplace presence and strengthens its reach among Gen Z and Millennial buyers and sellers.

The leadership move comes as the restaurant chain accelerates global expansion, digital marketing and brand platform development.

The global push uses celebrity-led storytelling and nostalgia to reinforce the brand’s cultural legacy across sport, music and fashion.

The campaign reimagines a 1990s sitcom pilot to spotlight the brand’s iced coffee heritage and drive app-based engagement.

PVH Corp partners with OpenAI to embed generative AI across operations, enhancing creativity, personalisation and consumer engagement for Calvin Klein and TOMMY HILFIGER.

The agency, leveraging market insights and expertise, aims to deliver impactful campaigns for Kellogg’s.

SKUtrak Promote provides CPGs with the rich and nuanced insights they need to plan, evaluate and decide their promotional strategy.

The alliance operates within an integrated system that combines communication, planning and creativity.

Zomato’s strategy is evident in its decision to maintain a distinct separation between its food delivery platform and quick-commerce unit, focussing on developing Blinkit as an independent brand.

The recent appointment marks a significant step in advancing Hyatt's digital marketing strategy in the ever-evolving digital landscape.