Bloomreach

With Bloomreach and Snowflake, businesses can combine customer engagement with personalisation, connecting customer data stored in Snowflake with Bloomreach's AI-powered marketing solutions.

75.3% of the marketers surveyed use personalised marketing in loyalty programs and find it effective for customer retention.

Bloomreach already supports businesses within the APAC region with its proprietary LoomiTM AI.

The facet enhancements enable merchandisers to rank, reorder, and customise the display of number-facets directly in their dashboards at global, search, and category levels to better match the specific needs of their buyers.

The integration combines Bloomreach's customer data platform and Talon.One's Promotion Engine to help marketers power seamless and personalised experiences for customers.

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Marketers can leverage real-time customer data and key segments to reach the right shoppers with each ad.

This enables users to merchandise based on behavioural or demographic attributes, such as hobbies, shopping habits, or style preferences, rather than just product attributes.

Bloomreach's built-in customer data engine, which connects to all channels, is a critical component of in-app content blocks, processing and responding to customer behaviour in real time.

Bloomreach Clarity engages shoppers to deliver personalised, human-like product expertise.